AI in Advertising and
Increasing Return
on Investment

White Paper

Artificial Intelligence solutions are impacting every aspect of the Media and Entertainment industry and advertising methodologies are fertile ground for the rapidly changing atmosphere around AI. Companies must learn to quickly adapt and adopt new Adtech or they will face losing market share, inability to effectively target their audiences. This paper outlines the challenge as well as some key examples of how AI is revolutionizing advertising related monetization. In addition, this document will cover how artificial intelligence is beginning to completely reinvent the way organizations are able to advertise and will touch on the future possibilities of AI and advertising.

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